The brief was to use seaweed in a newly designed beverage product. The aim was to build a clear and compelling brand narrative that reflects the products values of sustainability and innovation. Since this was a fictional product, we were allowed to use creative interpretation, allowing flexibility in defining the brand’s product story, target audience, and market position. Every decision had to be supported with research, analysis, and clear reasoning.

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Brand Guideline Developement:

To ensure consistency across all applications, a dedicated brand guideline book was developed based on all the research, positioning, and identity work completed throughout the project. The guideline book defines the brand elements including the logo system, typography, color usage, imagery style, tone of voice, and visual applications to maintain a clear and cohesive identity across different platforms and materials. It serves as a complete guide for applying the  brand accurately and effectively in future marketing and product-related work.

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