The “Art of BBQ” was a creative social media post concept designed for Big K, a UK-based brand. The idea was to draw inspiration from a specific artist’s style to create an engaging and visually striking art. The posts/illustrations were supposed to connect to the brand’s identity while showcasing BBQ as a sensory, creative experience. The idea was to present barbecuing not just as a cooking method but as a true art form.

For this, I drew inspiration from the distinct styles of Matt Groening's (American Cartoonist - The Simpsons) bold, cartoon characters and Louis Tiffany's rich, stained-glass-inspired color palettes and intricate patterns, the illustration captured the energy, warmth, and creativity of the BBQ experience. Elements like flames, smoke, and grilled food were stylized in a playful yet detailed way, creating a vibrant and engaging visual.

This post aimed to bring a fresh, artistic twist to Big K’s social media presence, making the act of barbecuing feel lively, expressive, and visually memorable.